Case Study
The Challenge
RM Refrigeration was launching as a new HVAC/R business with a specialized focus on commercial refrigeration, heating, and mechanical systems. They needed a brand identity that felt professional, recognizable in the field, and reflective of their values—from uniforms to web presence. Like many small business owners, time was tight and marketing had to be strategic and efficient.
The Strategy
We began with a bold, utilitarian brand identity built to stand out in industrial settings while honoring the founder’s love for nature. The logo draws subtle inspiration from National Parks, paired with a rugged, clean icon set. A deep, dark background tone grounds the brand and works well across uniforms and vehicle decals. Red and blue accents reflect heating and cooling services at a glance.
For the website, we focused on simplicity, clarity, and action—building a mobile-friendly, SEO-optimized site with multiple conversion paths: push-to-call buttons, service request forms, and maintenance program opt-ins. Custom photography during a rooftop install gave the brand a real-world edge and helped build immediate trust.
In addition, we worked further on making sure their new business could be found! We have worked with them on their social media presence, SEO, and Google Business management.
The Result
RM Refrigeration now has a cohesive identity across web, social, and print—from their business cards to Facebook posts. We supported them with everything from uniforms and stickers to graphics and social media, giving them a strong, scalable foundation. The branding and digital marketing helped in their credibility in landing clients as well as being able to get a DUNS number to secure credit. Their brand now reflects the expertise and approachability of the team—and makes them look like the pros they are.
In their first full year of business, RM Refrigeration went from zero clients to over $1M in revenue—backed by a solid brand foundation, strong local presence, and a website built to convert.
Social Media & Print Collateral
RM Refrigeration needed a host of marketing materials but with a newly established small business, there is barely enough time in the day to even sleep, let alone do marketing. That is where Metric Brand Studio steps in. We provided business cards, vinyl stickers, connected with local print shops for uniforms. Recently, when applying for a DUNS number they came back for help creating graphics and posts for social media, Facebook and LinkedIn.
Testimonial
The logo, I had tried making one and let's just say it wasn't nearly as nice. When I saw the design she had come up with it was an immediate excitement and 'YES, PLEASE!'
We have just started having Mandy take care of social media and we are getting a great response, with over 600 views on the first reel she had put together for us.
Again, working with Mandy is easily one of the best decisions a company could make. She is great to work with, easy-going, and a perfectionist who has an amazing eye for detail. I highly recommend her services to anyone and any company looking to grow their business”
