Titan Roofworks
A bold, strategy-led brand identity built to reflect strength, integrity, and trust—designed to stand tall in a competitive service industry.
Overview
In this branding and design project, I had the opportunity to create a comprehensive brand identity for Titan Roofworks, a conceptual business built to showcase my designs and thought process. While this company is a mock entity, the design work reflects the same level of dedication, creativity, and strategic thinking that I apply to real client projects. The goal was to craft a timeless and professional brand that resonates with Michigan homeowners and business needs while standing out in its industry.
Strategy
The goal was to develop a timeless and trustworthy identity that speaks directly to Michigan homeowners and small business owners—clients looking for protection, strength, and professionalism in a roofing provider. The brand pillars—strength, integrity, and protection—are embedded in every detail, from the typography to the brand icon.
The logo mark features a symbolic figure holding up a roof, designed to double as a crown—representing leadership, trust, and craftsmanship. The color palette was selected for high versatility across real-world applications like uniforms, signage, and branded vehicles, while still offering a clean, elevated aesthetic.
Website Layout
The site layout is designed as a sleek, single-page experience focused on driving conversions, minimizing friction for users, and building instant trust. The design is intentionally clear, action-driven, and accessible—especially for mobile users.
The Result
Titan Roofworks demonstrates how a small business can show up powerfully online—with clarity, confidence, and a brand that actually reflects the quality of their work. This project is a testament to the kind of strategy and care I bring to every brand, real or imagined.
Vision to Life
