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Thoughts on design, strategy, and doing business differently

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Two women engaged in a friendly conversation at a café counter, illustrating genuine connection and trust in small business.

Connection converts. People buy from people.

People don’t just buy services — they buy trust, clarity, and connection. In this post, I share why clear communication and authentic storytelling matter more than polished marketing jargon, and how one simple conversation with a client reminded me that relationships convert.

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