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Thoughts on design, strategy, and doing business differently

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Small Changes, Big Difference: Website Refresh for a Local Trades Business

Small Changes, Big Difference: Website...

A strategic website refresh that doubled page count, boosted local SEO, and built trust through real brand photography and content…
Connection converts. People buy from people.

Connection converts. People buy from...

People don’t just buy services — they buy trust, clarity, and connection. In this post, I share why clear communication…
The Problem with Modern Marketing

The Problem with Modern Marketing

Tired of generic marketing? Build real trust with human-centered content, honest design, and websites that work—without all the garbage.
You don't need ads yet. Do THIS instead.

You don't need ads yet....

Starting a service business and struggling to get clients? Skip the wasted ad spend—learn what actually works to build trust,…
Don’t Make Them Scroll: How to Nail the Top of Your Homepage

Don’t Make Them Scroll: How...

Struggling to make your homepage work? Learn what to put above the fold to create a website that actually helps…

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I help service-based businesses grow with strategic design + digital know-how.

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